Now, these days animation is the most effective tool of communication to enhance the awareness of a product and increase the market for different business segments globally. Computer animation is the process of developing animated images using computer graphics. Currently, computer animation is increasingly using 3D animation as it comprises of various features such as mobile media, marketing media, web, and outsourcing media.
The increasing adoption of motion capturing and 3D video games are driving the demand for global 3D animation market. 3D animation involves the ability to display movement. It also reveals the functions of an object and not solely the spatial moments of an object. The motion capture feature of animation was first adopted n films and television but the use of tools was resistant in that area. For instance, the movie “Avatar” was a blockbuster hit as it displayed the use of motion capturing technique, and the audience appreciated the change in that animated movie.
The video game industry is observed to be the first industry to embrace the use of motion capture tools to display the motion of the character in the games and in the present scenario, this tool is used on almost every video game. The increasing usage of smartphones is changing the demands for users as well. The development of 3D mobile applications and 3D video changes which provides a realistic experience to the users is fetching much more acceptance in the market as compared to the computer animation. Moreover, this is driving the demand for 3D animation in video games and increasing the global 3D animation market.
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The increasing adoption of 3D Animation Technology in Medical Forensics is creating opportunities for the growth of the global 3D animation market. Forensic animation uses a motion capturing technique to explain the internal working of any device. The same device had been used in several movies such as Lord of the Rings and Spiderman to create detailed and precise animations. The benefits offered by forensic animations are helping the 3D animation market to grow globally. This animation helps in increasing the persuasiveness and creates a lasting visual impression to attract the audience.
North America is the largest market for 3D animation since the region is constantly developing its computer animation technology and increasingly using this technology in the media and entertainment industry. The region is using 3D animation technology to conceptualize a product or service of any business organization that is still in the developmental stage. Asia-Pacific especially countries link China, Korea, India, Japan are expected to witness the fastest growth in this market. The use of 3D animation in this region is attracting the viewers for a particular product or service and also helps in showcasing the overall standard and vision of the business organizations in the region.
Some of the major players operating in the global 3D animation market include Autodesk Inc., Autodessys, Adobe Systems Inc., Corel Corporation, Maxon Computer, Newtek Inc., Nvidia Corporation, Pixologic Inc., Sidefx Software, The Foundry Visionmongers Ltd., Trimble Navigation Ltd., and Toon Boom Animation Inc.
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